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Category: strategic design

#6_ Siamo tutti prosumer?

June 14, 2019
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| DYLab, integrated innovation, product design, riposizionamento, strategic design

Lo scopo del gioco del consumo non è tanto la voglia di acquisire e possedere, né di accumulare ricchezze in senso materiale, tangibile, quanto l’eccitazione per sensazioni nuove, mai sperimentate prima. I consumatori sono prima di tutto raccoglitori di sensazioni: sono collezionisti di cose solo in un senso secondario e derivato. (ZYGMUNT BAUMAN, Dentro la…

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Posted in DYLab, integrated innovation, product design, riposizionamento, strategic design Tagged aziende B2B e identità digitale, custom orientation, direzione strategica aziende, fidelizzazione clientela, identità digitale, marchio e prodotto Leave a comment

#5_ Il cliente è business o consumer?

May 3, 2019
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| DYLab, integrated innovation, product design, riposizionamento, strategic design

In questo post, della serie Branding, poniamo attenzione sul cliente. Ci chiediamo se siano ancora chiare e nette, come fino a poco tempo fa, le differenze fra clientela B2B e B2C. Riflettiamo sul ruolo della tecnologia digitale, valutandone l’impatto sulle strategie soprattutto per quanto concerne la ricerca di contatto col cliente. Alcune riflessioni per punti….

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Posted in DYLab, integrated innovation, product design, riposizionamento, strategic design Tagged branding e prodotto, cliente business o consumer, consolidare le relazioni col cliente, CRM, il marchio e il prodotto, innovare in azienda, la forza del marchio, la tecnologia CRM, trovare il cliente Leave a comment

SLC è al Fuorisalone

April 7, 2019
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| DYLab, future objects, product design, strategic design

Siete stressati. Non ce la fate più a metabolizzare ciò che raggiunge i vostri occhi? Prendetevi un SLC! Staccate la spina e riavvicinatevi ai vostri pensieri. Abbiamo pensato a un nome che ricorda un ‘farmaco’ molto usato nei mitici 70’s, solo per generare un sorriso. SLC è un tubo tessile che si appende al soffitto.Al…

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Posted in DYLab, future objects, product design, strategic design Tagged brado, clariant, clariant color works, creatività al fuori salone, eventi fuorisalone, eventi milano salone del mobile, fuori di design, fuorisalone, materioteca, radicigroup Leave a comment

#4_Difensori o Attaccanti

January 13, 2019
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| DYLab, integrated innovation, posizionamento, product design, riposizionamento, strategic design

  Nella breve serie di post sul tema del branding ci siamo mossi, come ricorderete, giocando sulla contrapposizione di due termini (marca / prodotto; innovatore / follower; posizionamento / aggiornamento) per cercare di capire quali dei due termini fosse la chiave per dominare il mercato. Ora prolunghiamo la linea narrativa (che lega: marca, innovatore, aggiornamento)…

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Posted in DYLab, integrated innovation, posizionamento, product design, riposizionamento, strategic design Leave a comment

#3_Posizionamento o Aggiornamento

December 10, 2018
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| DYLab, integrated innovation, posizionamento, product design, riposizionamento, strategic design

Premessa Dal GPS in poi l’attenzione a sapere dove si sta è molto alta. Ciò nonostante molte aziende, specie quelle a conduzione famigliare, vivono con ansia la prospettiva di un riposizionamento come la messa in forse delle propria scala di valori, non solo professionali. Da qui un atteggiamento di difesa e conservazione che porta alla…

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Posted in DYLab, integrated innovation, posizionamento, product design, riposizionamento, strategic design Leave a comment

Archimede by GIME could be the Idea

March 24, 2017
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| coffee machines, DYLab, integrated innovation, posizionamento, strategic design, Uncategorized

Strategic Design is, first of all, giving suggestions to clients. Repositioning a part of a brand, arranging energies, giving products a precise and attractive character. The Archimede’s new site is an example of this kind of work. Here under a sample of a online/offline tutorial to give client an efficient tool to know and use…

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Evento by Portioli _ Sigep 2017

February 8, 2017
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| coffee machines, DYLab, integrated innovation, product design, strategic design, Uncategorized

Some among you asks to see on our website a gallery composed by still images of the Evento system. Here under the gallery requested of the system, implemented and presented at Sigep in Portioli stand. Regards

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Posted in coffee machines, DYLab, integrated innovation, product design, strategic design, Uncategorized Leave a comment

Coffee machines & Brewing Systems

November 24, 2016
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| coffee machines, DYLab, integrated innovation, product design, strategic design, Uncategorized

Dear all, Sigep is coming closer and closer, maybe it’s time to talk a little bit about our experience in coffee machines or, simply, to propose a gallery in which everyone can see what they prefer. Then, after the fair, updates and news. Take a look !  

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Evento – portioned coffee system by Portioli

May 21, 2016
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| coffee machines, DYLab, integrated innovation, product design, strategic design, Uncategorized

Hello, here a clip in which you find – in some more than a minute – the ‘follow up’ of  MissP by Portioli. Indeed MissP is only a significant part but not all in Evento System by Portioli. Enjoy the view!  

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‘Miss P’ by Portioli

November 24, 2015
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| coffee machines, DYLab, integrated innovation, product design, strategic design, Uncategorized

The feeeling was very hot on the stage when ‘MissP’ came out! We appreciated all the feed back coming from people going trough the Portioli Group exhibition area !!! So we want to say simply to all thanks a lot! To all where absent for different reason we wish a nice view of the following gallery! the…

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Posted in coffee machines, DYLab, integrated innovation, product design, strategic design, Uncategorized Leave a comment

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  • #6_ Siamo tutti prosumer?
  • #5_ Il cliente è business o consumer?
  • SLC è al Fuorisalone
  • #4_Difensori o Attaccanti
  • Il cuore del design
  • #2_Follower o Innovator
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