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Category: posizionamento

#4_Difensori o Attaccanti

January 13, 2019
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| DYLab, integrated innovation, posizionamento, product design, riposizionamento, strategic design

  Nella breve serie di post sul tema del branding ci siamo mossi, come ricorderete, giocando sulla contrapposizione di due termini (marca / prodotto; innovatore / follower; posizionamento / aggiornamento) per cercare di capire quali dei due termini fosse la chiave per dominare il mercato. Ora prolunghiamo la linea narrativa (che lega: marca, innovatore, aggiornamento)…

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#3_Posizionamento o Aggiornamento

December 10, 2018
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| DYLab, integrated innovation, posizionamento, product design, riposizionamento, strategic design

Premessa Dal GPS in poi l’attenzione a sapere dove si sta è molto alta. Ciò nonostante molte aziende, specie quelle a conduzione famigliare, vivono con ansia la prospettiva di un riposizionamento come la messa in forse delle propria scala di valori, non solo professionali. Da qui un atteggiamento di difesa e conservazione che porta alla…

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Archimede by GIME could be the Idea

March 24, 2017
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| coffee machines, DYLab, integrated innovation, posizionamento, strategic design, Uncategorized

Strategic Design is, first of all, giving suggestions to clients. Repositioning a part of a brand, arranging energies, giving products a precise and attractive character. The Archimede’s new site is an example of this kind of work. Here under a sample of a online/offline tutorial to give client an efficient tool to know and use…

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  • #4_Difensori o Attaccanti
  • Il cuore del design
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